Vickie Jackson is the bridge that connects Cal-Ball Sports to the heartbeat of the community. As the Director of Community Engagement, Vickie possesses a profound "knack" for finding common ground between diverse groups and organizing events that do more than just entertain—they unite. As the founder of her own non-profit, Simple Red Productions, Vickie has dedicated her life to addressing social issues and creating opportunities for people to learn, support, and educate one another. She doesn't just see a crowd; she sees a community waiting for a common cause to rally behind. Vickie joined Cal-Ball after a deep realization that her mission and the organization’s vision were one and the same: bringing people together through a shared interest. She recognizes that sports are one of the most powerful universal languages we have, and she uses that platform to highlight social unity and collective growth. Vickie’s drive to serve is rooted in a deeply personal journey. Following the passing of her older sister, Vickie stepped up to raise her sister’s three children as her own. In that moment of family crisis, she realized that her effort and sacrifice were the only things standing between those children and a path of being "lost or misplaced." Today, those three individuals are thriving and influencing hundreds of others. This experience taught Vickie the exponential power of one person’s commitment—a lesson she brings to every family at Cal-Ball, ensuring no child is ever lost in the shuffle and every gift is given the chance to shine.